Start with Yourself

As you explore niche markets--groups of people who share the same problem--your best place to start is with yourself. That's because you are likely to:

• Be interested in your own problems
• Know a lot about them

You belong to thousands of niches so you're not limiting yourself or your web business by concentrating on the niches to which you belong. Rather, your main limitation is in not recognizing your niches and the opportunities they present. You don't have to limit yourself to your own niches, but 99.99% of the time you get a big head start by doing so. This 20 minute task (and several that follow) focus on helping you identify the market niches to which you belong so you can profit from them and get that big head start. One important clue to finding niches is to realize that people who have similar problems often have other things in common. A good example is certain types of cancer. If you have uterine cancer you're also female and if you have prostate cancer you're also male. Therefore, an important way to discover a niche is to go about it backwards. That is, first find a group and then identify the problems that group shares rather than find a problem and then identify a group that has it. Some of the next 20 minute tasks will look at the groups you belong to for that reason.

Your 20 Minute Task

A good way to identify the groups you belong to is to state the obvious about yourself. Print out this page and answer the questions below quickly. Then add it to your folder of "Market Niche" information.

About You - Stating the Obvious