Sunday, March 28, 2010
Tip the scale! Branding yourself online...
9:59 AM | 
Posted by
Julie Elder
General purpose:
Tactics:
Kinds of websites you could create
- Show, and create your expertise as much as possible.
- Publicize your brand-related successes and achievements.
- Make yourself easy to contact for thoughts and questions via email, Twitter, Skype, internet messaging, etc
- Help other people in your industry such as bloggers, Twitterers, colleagues, advice seekers, etc.
- Give people a reason to talk about you in a positive way that also matches your brand.
- Follow other people in your industry and anyone else who can teach you how to spread your message.
- Create and apply personal design guidelines that will share the values of your brand and are reusable online and offline.
- Keep in mind that where you interact online also conveys messages about you, and then stick to the websites and communities that will help most in reaching your goals.
Tactics:
- Choose an appropriate avatar.
- Consider using a personal logo.
- Join brand-related communities on social media (such as LinkedIn Groups), in discussion forums, newsgroups and mailing lists.
- Be helpful by sharing links and resources that you know people will enjoy.
Kinds of websites you could create
- An ‘ask an expert’ website to answer questions about your profession or area of expertise.
- Discussion forum about your industry that you would moderate and participate in.
- Wiki about your industry
- A social media resume
- A personally-branded version of a free online tool that your audience will find useful.
- Personal blog
Labels:
Branding
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