Sunday, March 28, 2010
Blogging to brand yourself
11:38 AM | 
Posted by
Julie Elder
Blogging
Places to put your personal brand information
Social media
Personal brand-reinforcing content
- Register your own name as a domain name. If not available, use your personal brand name or some variation that won’t confuse people and will still reinforce your brand.
- Syndicate your blog in brand-related sites and networks.
- List your blog in pertinent website, blog and RSS directories.
- Exchange blogroll placements with industry bloggers.
Places to put your personal brand information
- Email signature
- Forum signature
- Website personal profiles (like Ning’s) that allow you to fill in a short bio and list your website or blog.
- Software-based personal profiles, like Skype’s.
- The name field in blog comments forms should mention your personal brand name.
- The website field in blog comments forms should point at the website that best brands you, whether your blog, social media resume, LinkedIn profile, or anything else.
Social media
- Considering the time investment involved, be selective in choosing the right social media for you, and then complete your personal profiles with your branding messages.
- Use Twitter or other micro-blogging services to network, ask and answer questions, share and learn.
- Create a social bookmarking account (e.g. on del.icio.us) specifically for articles related to your profession or interest, and then encourage people to help you find related arti cles.
- Arrange to have bios posted about yourself on Wikipedia, Knol, Squidoo and other user-generated media.
- Launch a Facebook Page about your industry niche.
- Tie together everything in a dedicated FriendFeed profile that allows people to follow your online activities from one source.
Personal brand-reinforcing content
- Produce your own podcasts (audio or video).
- Dedicated video channels for you on sites like YouTube.
- Launch an online initiative related to your profession.
- Participate in other online initiatives to get noticed.
- Put out press releases when you have a newsworthy accomplishment to share.
- Write op-ed articles for mainstream media.
- Start a newsletter about your field of expertise.
- Conduct (free?) webinars about up and coming topics.
- Create your own products.
- Grow an affiliate network to promote your products, which means they’re also promoting you.
- Likewise, promote products that you can recommend honestly and whose buyers will appreciate you bringing it to their attention.
- Leave insightful comments on related blogs.
- Have online chats or Q&A sessions about brand-related topics.1635284948_d230029508
- Guest post on pertinent blogs.
- Interview industry celebrities, trendsetters and other people of interest.
- Be one of those people of interest and get interviewed on related topics.
- Post presentations you’ve given on topic, such as by publishing them on your LinkedIn profile and blog.
- Write an eBook.
- Release free reports about latest events in your industry and your predictions for the future.
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